Free Shopify store health check

Check the health of your Shopify store in 60 seconds

A clear 0–100 diagnostic that shows what is healthy, what is at risk and what to fix first — across SEO, speed, conversion, accessibility and security. No jargon, and no forty-point checklist to work through by hand.

✨ 2 free audits with no signup · reads only public pages · nothing to install.

82Overall health — good

What is a Shopify store health check?

A store health check is a diagnostic of your storefront — an objective read on how it performs across everything that affects sales and search visibility. Rather than handing you a forty-point checklist to work through yourself, it runs the checks for you and reports back a single 0–100 score, plus a score for each area, so the state of the store is readable at a glance.

Think of it the way you would think of a routine check-up. Most of the time you do not know something is wrong until it starts costing you: a slow product page quietly raising your bounce rate, a missing meta description holding back a whole collection, a layout shift Google keeps flagging. A regular check surfaces those while they are still cheap to fix.

What the health check looks at

Eight areas, scored independently and then combined into one number — each one showing whether it is healthy, at risk, or needs attention now.

SEO health

Titles, meta descriptions, canonical tags, structured data and indexing — the signals that decide whether Google can rank you at all.

Speed & Core Web Vitals

Real LCP, CLS, TBT and INP from Google’s field data. Slow or unstable pages raise bounce and drag down rankings and conversion together.

Conversion signals

Reviews, trust badges, sticky cart, shipping clarity — the on-page cues that turn a visitor into a buyer.

Accessibility

WCAG 2.1 checks for alt text, labels, focus and contrast. Poor accessibility loses customers and carries real legal risk.

Theme & app health

Theme detection, app-bloat scoring and tracker load — how much of your page weight is something you installed and forgot.

Trust & security

HTTPS, security headers, GDPR and CCPA signals and the policies shoppers and browsers now expect to find.

How to read your score

The number is a starting point. What matters is the ranked list of what to fix and why — but here is how to read the score itself.

90–100Excellent — well maintained, with only minor tweaks left to make.
70–89Good — healthy overall, with a few quick wins still on the table.
50–69At risk — several fixable issues that are likely costing you sales.
Below 50Needs attention — problems worth addressing before the next campaign.

Frequently asked questions

What is a Shopify store health check?+

A diagnostic of your storefront that scores how it performs across SEO, speed and Core Web Vitals, conversion, accessibility, theme quality and security. You get one 0–100 score plus a score per category, so the state of the store is readable at a glance.

How often should I run a store health check?+

Whenever you change theme, install or remove an app, launch products or start a campaign — and at least quarterly as routine maintenance. Small changes quietly move speed, SEO and conversion, and a regular check catches the regression before it costs a season.

What does a healthy Shopify store score?+

Roughly: 90–100 is excellent, 70–89 is good with quick wins left, 50–69 means several fixable issues, and below 50 is worth addressing soon. The ranked list of what to fix matters more than the number itself.

Is the health check free, and does it need an install?+

It is free — 2 checks with no signup, then unlimited with a free account. There is nothing to install: it runs from your store URL and reads only public pages.

What's the difference between a health check and a full audit?+

They are the same analysis. "Health check" describes the outcome — a quick, clear read on the state of the store — while "audit" emphasises the depth of the checks. Every health check here is the full 50+ point audit underneath.

Can I check a competitor's Shopify store?+

Yes. Because it reads only public pages, it runs on any Shopify storefront — including a competitor’s — which makes it a straightforward way to benchmark your score against theirs.

See it on your own store

Run a full audit in about 60 seconds — no signup needed to try it.