The Shopify store audit tool that scores your whole storefront
Paste a store URL and get a 0–100 health score across SEO, Core Web Vitals, conversion, accessibility, theme quality and security. Every issue comes back with the evidence behind it and a fix, ranked by the revenue it is likely costing you.
✨ 2 free audits no signup. Runs in about 60 seconds, and reads only public pages.
What this Shopify audit tool checks
One run covers eight expert audits. Each finding carries its severity, evidence from your own store, the business impact and an estimated score gain.
SEO
Titles, meta descriptions, canonical tags, structured data, hreflang, robots and sitemap health — the signals that decide whether Google can rank you.
Performance
Real Core Web Vitals — LCP, CLS, TBT and INP — from Google’s own field data, plus page weight and render-blocking analysis.
Shopify-specific
Theme detection, app-bloat scoring, tracker and pixel audit, CDN image sizing and the Liquid patterns that quietly cost you speed.
Conversion
Sticky add-to-cart, reviews, trust badges, shipping visibility and the cart signals that decide whether a full basket becomes an order.
Accessibility
WCAG 2.1 checks: labels, alt text, heading order, focus states, ARIA and colour contrast.
Trust & security
HTTPS, security headers, GDPR and CCPA signals, cookie consent and the store policies Shopify expects you to publish.
How the audit tool compares
Generic speed tools score any website. A manual agency audit costs hundreds and takes days. This is built for Shopify and runs in about a minute.
| What is being compared | This audit tool | PageSpeed Insights | Agency audit |
|---|---|---|---|
| Built for Shopify themes and apps | ✓ Yes | · No | ✓ Sometimes |
| SEO, conversion and trust — not only speed | ✓ Yes | · No | ✓ Yes |
| Fixes ranked by revenue impact | ✓ Yes | · No | ✓ Sometimes |
| Time to a result | ✓ ~60 seconds | ✓ ~30 seconds | · 2–5 days |
| Cost | ✓ Free | ✓ Free | · $300–$2,000 |
| Nothing to install | ✓ Yes | ✓ Yes | ✓ Yes |
From URL to fix-it report in four steps
No code, no plugins, nothing to install. Everything runs from a single storefront URL.
- 1
Enter your store URL
Paste your storefront address. No install, no theme edits, no browser extension, no admin access.
- 2
The tool reads your store the way a shopper meets it
A server-side crawler opens your homepage, products, collections, cart and policy pages and runs 50+ checks, while real Core Web Vitals are fetched from Google in parallel.
- 3
Get a prioritised, evidence-backed report
Every failed check becomes an issue carrying its severity, the evidence from your own store, what it is costing and how to fix it — combined into one 0–100 score.
- 4
Fix, re-audit and watch the score move
Work down the revenue-ranked roadmap, run the audit again to confirm the fix reached your storefront, and export the whole report to PDF.
Frequently asked questions
What does a Shopify store audit tool check?+
It runs 50+ checks across eight weighted categories: SEO, Core Web Vitals, Shopify-specific issues such as theme and app bloat, conversion signals, accessibility to WCAG 2.1, and trust and security. Every failed check becomes an issue with evidence from your own store, the business impact and a fix.
Is the Shopify audit tool free?+
Yes. You get 2 audits with no signup at all, and a free account unlocks unlimited audits, every category, PDF export and saved history. No card is asked for at any point.
How long does an audit take?+
About 60 seconds. A server-side crawler reads your key pages while real Core Web Vitals are fetched from Google in parallel, so the report is ready almost as soon as the crawl finishes.
Do I need to install an app or edit my theme?+
No. The tool runs entirely from a storefront URL — no app, no theme code, no browser extension. It reads only the public pages any shopper or search engine can already see.
Does it work with Shopify Plus and custom themes?+
Yes. It audits any public Shopify storefront, including Plus stores and custom or third-party themes, and detects the theme in use so it can flag theme-level problems.
What makes this different from Google PageSpeed Insights?+
PageSpeed Insights scores speed for any site on the web. This understands Liquid themes, app and tracker bloat, and Shopify SEO and conversion patterns — and ranks the fixes by the revenue they are worth rather than by a single speed number.